Looking for a warm destination this winter or planning your 2019 vacation? The USVI is encouraging you to live how they live and experience something real nice!
The U.S. Virgin Islands Department of Tourism highly anticipated ‘Real Nice’ advertising campaign is back in full effect after coming to an unexpected halt, due to the devastation caused by Hurricanes Irma and Maria.
The relaunch of the $3 million marketing campaign is set to boost travel and awareness to St. Croix, St. John and St. Thomas in the coming months.
The campaign was developed through a partnership between the Department’s advertising agency, J. Walter Thompson Atlanta (JWT), and local Virgin Islands company FilmVI.
Peep the visuals for the USVI’s Tourism campaign below:
According to SFLCN:
Leading up to the holiday season, two-thirds of the $3 million budget is being spent on cable television ads, with spots already in rotation across eight networks, including CNN, Discovery Channel, Food Network, Fox News, Hallmark Channel, Investigation Discovery, TLC, and Travel Channel.
As travelers begin to plan their winter getaways, the strategic goal behind the current efforts is to generate top-of-mind awareness for the Territory among active travelers seeking an authentic Caribbean experience.
The ‘Real Nice’ production, which consisted of close to 100 percent on-island talent and crew , gives consumers a look inside the Virgin Islands lifestyle and how it can transform a vacation into a distinct cultural experience.
In addition to the $2 million television spend, $500,000 will be allocated to digital advertising and social media; a $350,000 social media program has been launched to promote accommodations accepting vacationers this season; and the remaining resources will be directed to cooperative marketing and print advertising in various market segments.
The Department of Tourism will heighten the Territory’s visibility on television and social media channels like Facebook and Instagram as well as print media throughout the campaign, with a focus on adventure travel, history, culinary tourism and the marine industry.
The marketing campaign is expected to deliver more than 150 million paid media impressions and increase traffic to VisitUSVI.com.
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